What type of person would I need to grow my digital sales for a franchise company?

What type of person would I need to grow my digital sales for a franchise company?

 The unique nature of digital sales requires insights into consumer buying patterns, weekly consumer buying trends, SEO and SMO knowledge. Digital natives( born after 1998) are best for execution and tactics. Ask for referrals from fellow business owners and/ or use an Executive Search company that fully understands the consumer markets that have access to Digital Sales & Marketing professionals. It is best to find verified talent to ensure you get traction fast and not just do a “ Social media dance” and waste time and efforts without actually seeing digital hits convert to actual sales

 

For more information contact Simone Allan, Director at Mondo Search on 1300 737 917 or email: simone@mondosearch.com.au.

Copyright:
The above is the intellectual property of Mondo Search Pty Ltd. None of the information provided may be copied or reproduced in part or in full without the prior written permission of a director of Mondo Search Pty Ltd

 

Do I include a photo of myself on my resume?

Blue rectangular paper, small image of the person in the top left corner, the word resume written on the top of the image

Some industries like photos and others do not.  Hospitality and positions that require public interface often prefer a photo. A photo can create unconscious biases – both positive and negative. So you have to make a judgement call yourself if they do not request it. Ask a friend or trusted advisor to give you candid feedback of what is a professional photo of yourself.

 

For more information contact Simone Allan, Director at Mondo Search on 1300 737 917 or email: simone@mondosearch.com.au.

Copyright:
The above is the intellectual property of Mondo Search Pty Ltd. None of the information provided may be copied or reproduced in part or in full without the prior written permission of a director of Mondo Search Pty Lt

Look for the “Shreks” in your business!

It is well documented that a wrong hire can cost three times the salary of the poor hire, after you take into account the loss in productivity, workplace disruption and new hiring costs. If you reflect on every great hire that you have made or every great person that you have worked with, the most critical factor has been a positive/ “can do attitude” – a willingness to listen and help. This attribute will always outweigh great knowledge or skills. 

Sometimes people look wrong but are really really right- just like Shreks!

When interviewing both internally and externally, there are two considerations: their level of competency and their presentation style. Don’t get swamped by presentation style – look for the right attitude. People can look right and are wrong and you can miss opportunities of people who look wrong but are right. I like to call them the “Shreks” of your business, as suggested in this picture:

In conclusion, you do not want to miss the “Shreks” in your hiring decisions and with a year of change forecasted, you need to be able to recognise the “Shreks” currently in your business, that may be unnoticed and aim to provide new motivators and career opportunities to them, as they may not otherwise stay around!

Be aware that level of attractiveness does not indicate a  person’s level of competency. Make sure you do not have unconscious biases when judging a person’s capabilty. Reference thoroughly, do capabilty testing,  assessments, competency questionnaires and sight previous examples of achievements to back capabilties.

For more information contact Simone Allan, Director at Mondo Search on 1300 737 917 or email : simone@mondosearch.com.au.

 

Copyright:
The above is the intellectual property of Mondo Search Pty Ltd. None of the information provided may be copied or reproduced in part or in full without the prior written permission of a director of Mondo Search Pty Ltd