Marketing talent is often hidden – good marketeers are often doing a good job somewhere else and are hard to find. They maybe in an agency or working on the client-side. Digital natives are best, (born after 1998) for execution and yet it is helpful to have wise counsel of more experienced marketers to guide strategy, demographics and set direction.
You may put the experienced marketeers on contract and utilise their big thinking on a few days a week. People who have strong exposure to direct to consumer marketing is best, working for B to C companies.
Because of the unique nature of franchise relationships, it could be helpful to use an Executive Search company that fully understands the intricacies of those relationships to find a Marketing Manager that also understands what franchise partners respond best to.
For more information contact Simone Allan, Director at Mondo Search on 1300 737 917 or email: firstname.lastname@example.org.