Develop smart digital marketing solutions and events for this highly respected and unique Australian artisan distillery.
Our client is a unique Australian artisan distillery producing distinctive and premium spirits.
They are one of the fastest growing craft distilleries with a diverse product portfolio including a range of Australian Botanical Gins & Vodkas; and rich and complex Whiskies.
They are wishing to appoint a talented drive Digital & Events Marketing Manager to manage and improve the business e-commerce sites
and improve the business e-commerce sites.
Key to the role will be to manage and grow the business direct to consumer e-commerce sales and engagement and work closely with sales on activation.
You will
- Create high quality landing pages for campaigns
- Ensure new content is accurately updated to the website as planned and to relevant visual standards
- Content uploads to the website, managing CRM database, and creating email content for B2B and B2C.
- Ensure consistent tone of voice, brand look and feel of website content as set by the Creative Director
- Responsible for content, management and timely update of our owned media (website, Facebook, Social Media)activities
- Manage and grow the business direct to consumer e-commerce sales and engagement
- Manage digital marketing activities to drive consumer brand awareness and e-commerce sales
- Implementing the digital marketing strategy and creating digital campaigns, including PPC, paid social ads
- Monitoring key competitor and market activity and making recommendations for improvement where necessary
- Monitor brand performance in your primary target group and adjust strategy/activities based on ongoing results and performance
Essential to the role:
- Experienced in SEO strategy to drive traffic and revenue
- Experience in editorial skills across a range of media, including social media and video production
- Proven ability to grow lead generation and increase traffic
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Lead coordination of all business activations, festivals, sponsorships, roadshows, trade visits & as determined.
- Work with Events and Non-Traditional Sales resource to execute activation.
- Continuously develop your understanding of the spirits/liquor industry, competitor activity.