Regional Activation Marketing Manager – Premium Spirits (APAC)

Sydney-based | Global Exposure | APAC Market Focus

Sydney-based | Global Exposure | APAC Market Focus

Our client is a recognised international brand owner in the Wine & Spirits industry, with renowned global brands including Disaronno Amaretto and Tia Maria Coffee Liqueur.  Privately- owned, with global headquarters in Saronno, Italy, this role is a key appointment to the APAC team and is a testament to the development of the business in the region. They are currently wishing to appoint an experienced marketing professional with a passion for premium brands, a truly collaborative style of working, with a strong focus on activation and ‘getting things done’.  
In this newly created role we’re looking for a dynamic Marketing & Activation Manager to collaboratively develop and support the execution of the marketing strategy for a portfolio of premium brands competing in key categories of Gin, Whiskey, Rum and Liqueurs.
This role is perfect for a well rounded marketing professional who enjoys transversing from global brand strategy to local application and adaptation to local implementation.As an enabler, project manager, and influencer—you’ll work across global brand marketing, global trade marketing, regional sales, and local distributors to bring their brands to life in key APAC markets.
International travel is an essential part of this role, including time in Saronno, Italy, to collaborate with global teams, and regular visits to key APAC markets to partner distributor teams on major marketing programs.
  
What You’ll Do: Marketing Planning

• Lead planning sessions with sales managers and local distributor teams to identify key consumer-brand connections.
• Develop annual marketing plans with clear insights, objectives, KPIs, and budgets.
• Represent the APAC region’s needs within the global marketing planning cycle.

Marketing Execution & Adaptation

• Implement global trade marketing strategies across APAC markets.
• Adapt global strategies for regional relevance in collaboration with local teams.
• Oversee agency discussions, local adaptations, and asset development for key programs.
• Where necessary, lead development of regional marketing assets.

Performance & Insights

• Define performance metrics for marketing activities in partnership with sales teams.
• Develop and oversee brand health tracking in key APAC markets.

Stakeholder Collaboration

• Act as the key liaison between local distributor marketing teams and global marketing.
• Ensure consistent brand execution and communication across all APAC markets.

Budget & ROI Management

• Influence regional marketing budgets, ensuring alignment with strategy, with a focus on objective setting and measurements.

What We’re Looking For:  Experience & Expertise:

• 5+ years in brand and/or trade marketing within a multinational organisation.
• A strong background in BTL activation, consumer touchpoints, and marketing execution.
• Proven success in executing multi-channel marketing programs.
• Experience working across multiple APAC markets is highly regarded.
• Spirits experience is preferred, but premium brand experience is essential.

 Skills & Attributes:

• Strategic thinker with a passion for execution.
• Strong stakeholder management and cross-cultural collaboration skills.
• Deep understanding of digital, social media, and channel marketing.
• Excellent project management and organizational skills.
• Fluent English (native level) with outstanding communication and presentation skills.

  
Why Join Us?

•  Work with a globally recognised premium portfolio of brands.
•  Gain international experience with exposure to APAC and global markets.
• Lead high-impact marketing initiatives in a dynamic, fast-paced environment.

This is a unique career opportunity to be part of something exceptional. If you’re a marketing leader with a passion for premium brands, international collaboration, and driving performance, we’d love to hear from you!
 Apply now!